• Practical Significance: Moving Beyond P Values and Probabilities

    Models with statistical significance and probabilities are not the end goal. Practical significance is focused on bridging the gaps between data, analysis and the real world. more ...

  • Data Science: From the Trenches to the Boardroom [10 lessons].

    The CIO Executive Council is a great organization for senior IT executives to connect and learn from peers. I was privileged to deliver a webinar for their members earlier this year; Data Science: From the Trenches to the Boardroom [10 Lessons]. Please take the opportunity to listen to this executive education session for free. And, if you are a CIO, please consider joining my friends at the Council.

  • That's an Empirical Question!

    Empiricism as caught and taught by Bill Wells. This post highlights lessons I originally learned from William D. Wells, one of the founders of consumer behavior research and how they still ring true in today's enterprise. more ...

  • Cost-Per-Observation: Decreasing Exponentially

    Cost-Per-Observation (CPO) is decreasing dramatically, even exponentially across a wide range of industries. This post dives into specific examples and explores drivers and multipliers of decreasing CPO. From an executive perspective; "What new technological capabilities and strategic business possibilities are enabled by exponentially decreasing CPO?" more ...

  • Does Your Organization Need a Data Scientist?

    Does your organization really need a data scientist? Or, maybe a whole data science team? Sometimes executives jump on the bandwagon for fear of missing a new competitive advantage. Don't do it out of fear. This post explores 6 use cases for organizations to bring on data science capabilities. more ...

  • Measuring Humans: The Great Reversal

    Measuring human behavior used to be extraordinarily expensive and very artificial. As the ordinary transactions of life move online capturing behavioral measures in natural and unobtrusive ways has become possible and often cheap. Understanding human attitude, intent and stories used to be much less expensive than capturing behavior. Today the situation is reversed. more ...



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